Áfàméfùnà skillfully brings forth the richness of Igbo culture.
The movie is committed to exploring the complexities of the Igbo apprenticeship system.
However, the narrative unfolds the pursuit of economic freedom by Igbo boys navigating the world of apprenticeship. It sheds light on their aspirations, the sacrifices entwined with the journey to success, and the inevitable betrayals encountered in dealings with characters like Afam, Paulo, Obum, Chike and their peers within Odogwu’s and Sons business empire.
The movie seamlessly weaves together traditions, language, and cultural diversity, with most dialogues conducted in Igbo, and infused with elements of Yoruba and Hausa languages. This portrayal beautifully captures the unity in diversity of Nigerian tribes.
The significance of this movie is the revitalisation of a community’s economy by allowing successful Igbo men to pass on their knowledge and blessings to apprentices, perpetuating the cycle of wealth creation.
The movie delves into Afamefuna’s evolution from a novice under Odogwu’s mentorship to a triumphant businessman, laying bare the Igbo apprenticeship system’s depth of sacrifice and comradeship amidst betrayal.
In his teenage years, Áfàméfùnà, portrayed impressively by Paul Nnadiekwe, hails from Onitsha and is placed under the tutelage of Odogwu by his mother to learn the intricacies of the business. On his initiation, he encounters Paulo, a seasoned apprentice well-versed in the market dynamics. Paulo assumes the role of a mentor, acquainting Afam with the art of sales, and grooming him on etiquette, style, and interpersonal relations within the market. While Afam is learning from their Oga, Paulo takes on the role of nurturing his growth.
The narrative takes an unexpected turn years later when Odogwu, the master, decides to settle Afam, the junior apprentice, leaving Paulo in his service. Paulo’s questionable behaviour, which includes a clandestine affair with the master’s daughter, Amaka (Atlanta Bridget Johnson) results in their master’s preference in settling Afam over Paulo.
This decision strains the relationship between Afam and Paulo, who had become like brothers. The once-strong bond of brotherhood is jeopardised.
The 2hrs and 8mins Nigerian film, Released in December 2023, Written by Anyanwu Adaora was Directed by Kayode Kasum, with Cast that includes Kanayo O. Kanayo, Stan Nze, Alexx Ekubo, Atlanta Bridget Johnson, Segun Arinze, with appearances from Jide Kene Achufusi, and Noble Igwe.
Produced by Omobayowa Alabi and was executive-produced by Lawumi Fajemirokun and Kenechukwu Egbue.
